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Yesterday it was reported on Reuters that a lot of independent music labels joined together to make an agency that will work on new licensing deals. The new licensing deals are to be targeted with the new web 2.0 media companies like YouTube and Myspace.

The agency is called Merlin, and is said to be “the fifth major” (or maybe fourth) label in the industry. The agency feels like the independent music labels have been shit on too much already by media companies who fail to license music that they use. The quote of a Merlin official sums it up well:

“[Merlin is addressing the] growing assumption that, for emerging media, only the four majors need to be licensed, with the rest free to air.”

I think initially, Merlin will be a great thing for the indie music scene, because it will put some licensing monies back into the pockets of the indie music labels (which is good). As long as Merlin doesn’t get the mentality like a big label (which I’m sure they won’t) this is going to be great for the indie music scene.

Technorati Tags: Merlin